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Coming of age is an eventual turning point in a child’s life. It’s the coming in wrong places and at wrong times that parents have to worry more about. This is where the dreaded sex talk supposedly comes in handy.
Due to the awkwardness ensued by the nature of this talk, either kids avoid it like the plague, or most parents delay sitting down to “educate” their kids until it’s too late. However, educating youngsters on the uses of contraception to avoid accidents resulting from various pubescent adventures, which will surely happen, is a responsibility that should not be ignored. But how to go about this business without spreading the awkward chill of this so-called sex ed talk?
Inspired by their nurse mother’s no-nonsense attitude about sex education, which no doubt helped them prevent accidents of their own, founders Kevin and Wayne Simpkins came up with an ingenuous idea for their startup, Momdoms, which gives a fresh take on the topic that young adults and parents are mostly uncomfortable to talk about.
Momdoms are condoms contained in creatively built tin boxes printed with cartoon illustrations and witty slogans that, taken in the right context, can pass for less awkward versions of “motherly advice” on safe sex. For USD 12 a can, users get a pack of six condoms and entertaining innuendo-laden quotes such as “Don’t make me come in there!”, “Protects against a fishy smell”, “Be careful of the crabs!”, “Let’s wrap it up, boys!”, and “Because I look too young to be a grandmother”.
Aside from the sheer impishness and creativity that the founders have already incorporated into a commonly used contraceptive, the Momdoms site also adds services for personalizing gift-giving by allowing buyers to upload their pictures. This feature results in having their face printed on the tin box alongside the “motherly advice”. Any well-meaning parent might just get a kick out of that, especially if they get to see their young one’s face after seeing the unexpected gift. Whether or not it’s effective in encouraging their kids to practice safe sex or just grossing them out, though, is another story.
February 08, 2014
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